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DRT – Daily Runabout Team

Under controlled conditions, a multitude of different cars were driven in stock form across a measured route, before having Eibach lowering springs fitted and aligned and then being driven around the same course by the same driver. All tests were done back to back to eliminate any ambient variables such as air temperature or wind speed.

It’s no real surprise, of course. The reduced turbulence under the car – and improved airflow over it – created by a lower ride height have been known to race teams for decades. Manufacturers haven’t been slow to cotton on either, with all of the current crop of low CO2 ‘specials’ like VWs ‘Bluemotion’ range sitting considerably closer to terra-firma than their standard brethren.

In Eibach’s US test, a standard Honda Accord’s MPG figure was taken from 16.5 MPG to 19.16 MPG, simply by the fitment of the firm’s lowering spring kit. Interestingly, the cars top speed was also raised from 119 mph to hitting the cars limiter at 130 mph, also due to the reduced level of wind resistance. Naturally, the cars cornering ability was also considerably enhanced, but this will come as little surprise to Eibach aficionados. Over a measured course that took the standard car 1m 27s to complete, the Eibach-equipped car shaved an addition 7.7 seconds from this time, despite returning a 16% improvement in economy in the process. Braking distances from 80 mph were also decreased from 182 feet to 171 feet, due to the car’s more stable attitude under retardation.

With an average enthusiast seeing their Eibach springs paying for themselves in well under 12,000 miles, in addition to the numerous dynamic benefits and class leading 100,000 mile warranty, this is one modification that you can buy with the heart and the head!

For more details on the Eibach range, please visit www.eibach.co.uk or call the team on 01455 285851

If the car manufacturers who serve the UK network do not change the way their profit structures are arranged the reality is that there will be many more dealer groups closing down a lot more branches. There is a suggestion, with the growing expense on which the car makers are insisting their dealers take on with showroom modernisation and an insistence to carry more primary stock that dealers will increasingly look towards developing their internet sites to retail cars in the future.

It has long been argued that the customer would never abandon the showroom experience, in favour of buying a used car on-line which they haven’t touched let alone driven, however if the dealer can no longer viably offer that experience profitably then surely he will need to look for an alternative.

The average customer looking to purchase a new car in this country would without a doubt believe that he could and should be able to negotiate at least £1,000 off the list price of a new car and when they get down to business maybe a whole lot more. The reality is that the profit centres many dealers sign up to mean that selling volume and hitting manufacturer standards is the only place they make any profit. The percentage profit from just purely selling a new car is so low that once a sales manager encourages his staff to distress sell the value in the product or the service offered by the dealer is rendered worthless.

Within minutes of a customer entering the showroom he has already received a large discount offer. If a customer is not impressed by the big plasma screen with rolling movies, the 15 different types of coffee, glossy magazines, latest interior showroom designs and the massive atriums all glass fronted and modern, then why spend many thousands of pounds investing in them if the salesman is instructed to give all the margin away and just hold the back end bonus?

The bonus should be just that, a bonus. Increasingly though at the end of any year the manufacturers chasing market share start dangling the pre-reg carrot followed by the stampede of dealers desperate to hit their annual targets without taking into account the potential losses in having to dispose of this stockpile of pre-registered cars.

It would be much better for the car makers to offer improved profit schemes, or make the cars cheaper. The dealer could then negotiate more easily with the customer and perhaps, more importantly give the customer a better retail experience. Most customers really won’t mind a car dealer making a profit if they think they have received value for money and will be looked after in the event of problems. At present a sales manager who has made little or no money from selling a new car is hardly likely to roll out the red carpet to that customer when he comes back for any rectification work, as bad as that sounds this is the reality. Also with the alternative route to profit i.e. through servicing also under pressure by longer intervals and more reliable cars it is hard to imagine the industry keeping viable unless the manufacturers ease up on the volume bonus strategy, invest more of their own money in showroom development and actually introduce a fairer profit structure that will enable dealers to make a fair profit from a fair deal.

What customers need to know is that with some small cars – and let’s face it at the moment these will be the best sellers – if a dealer sold a car at full list without a penny discount (which is virtually un heard of today) the actual profit he can make from that car is no more than £500, include a set of mats and couple of percent discount and he is immediately relying on bonus money and that can’t be right.

If anyone wants advice on how to be a successful retailer maybe it’s time to ask Tesco’s.

Source

We are a company that focuses mainly on the automotive industry, and specialise in helping people find cheap ways of enjoying and improving their driving experience. Whether its pointing you in the right direction of a cheap set of new alloy wheels for your car, or providing you with a choice of cheap cars to buy right here in the uk.

Many people have been affected by increased road tax and are suffering from high petrol costs – well we want to help! there are many things you can do to save money, its just about using a bit of common sense, and having someone like us to give you the info you need to start beating the system.

Hold tight while we get all the wheels in motion!

Ed.